And in the meantime the Laser championships have undergone a name change to
MacLaren Laser 4.7 Youth World Championship 2012
So now we have MacLaren Lasers and other Lasers, at least thats one interpretation.. I hope they are members of Laserperformance Union... what a mess.
I think the reason behind is some over creative MBAs at Maclaren with totally wrong ideas about what is actually the brand here.
The Laser brand does not matter at all. What matters is ILCA and the structure and system they provide in the form of measurements, events including charter boats and the resulting global playing field. Coca Cola or Maclaren baby for that matter cannot change from one name to another without destroying the brand and confusing customers. Lasers could. e.g. "ILCA 2012" could easily take over the whole market if the sailors got the same boat and the same infrastructure for support. I have seen this before where a multinational thought that they had the brand so they could fire the salesman. Turned out the salesman who knew all the customers was the brand. He tolled a similar product and took over the market within a year..
THE VALUE LIES IN THE CLASS ORGANIZATION. NOT IN LP.
I do think there is some value to the Laser brand name, but I whole-heartedly agree that the class association is a much more valuable asset.
Personally, I don't know how many Rubber Baby Buggy Bumpers they can sell by sponsoring a niche recreational activity.
The Laser sailboat is not the greatest sailing toy on the market.
So my question is: which single handed boat would you rather sail?
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It all depends on how you define greatest. If you include the availability of a game, the laser is absolutely the greatest. In fact, there is currently nothing else on the market which has a significant and readily available one design experience game to play..Yes it is.
Agree with the rest.
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