Rob B
Well-Known Member
So Merrily is working her tail off to get some local Laser sailing going. Reading her posts inspired me to try the same in my area.
My "private" YC has about 17 active Lasers. This is a 100% increase in the past year and a half. My '98 hull is the 3rd oldest boat in our fleet.
We are located in the Southeast on the coast smack dab between Charleston, SC and Savannah, GA. Our "private" fleet is the most active fleet in at least a 200 mile radius. So, my goal is to get all of the other boats from "fragmented" areas to come sail with us at our club.
I have a great advantage in that my club opens up it's Spring and Fall series races to non-members, (for just a little more in regatta fees) and my club is allowing me to have some "open" frostbite races, (which are free to all that want to sail or come watch).
This is great PR for my club and will bring more $$$'s in series fees as well as possibly attract new club members.
The key now is communication. We all know snail mail sucks as it is slow, hard to put together and expensive. In the past 2 days I developed a local e-mail distribution group to inform anyone and everyone that wants to be on it of all of our events. Last night my first e-mail was sent to 15 known addresses. I've asked everyone on it to forward it to a friend and ad them to the list. Today I sent my second one to 24 addresses as people responded to my e-mail from yesterday and said, "Hey, so and so told me about your deal. Ad me to it!". Looks like I got dialed into a couple of High School Sailing Teams. One from Charleston and one from Savannah.
The next few weekends will be telling as we have one more frostbite day with an on shore riging session and April 2nd kicks off our spring series.
I'll keep you posted on how well this works. The 24hr response has been good so far.
My "private" YC has about 17 active Lasers. This is a 100% increase in the past year and a half. My '98 hull is the 3rd oldest boat in our fleet.
We are located in the Southeast on the coast smack dab between Charleston, SC and Savannah, GA. Our "private" fleet is the most active fleet in at least a 200 mile radius. So, my goal is to get all of the other boats from "fragmented" areas to come sail with us at our club.
I have a great advantage in that my club opens up it's Spring and Fall series races to non-members, (for just a little more in regatta fees) and my club is allowing me to have some "open" frostbite races, (which are free to all that want to sail or come watch).
This is great PR for my club and will bring more $$$'s in series fees as well as possibly attract new club members.
The key now is communication. We all know snail mail sucks as it is slow, hard to put together and expensive. In the past 2 days I developed a local e-mail distribution group to inform anyone and everyone that wants to be on it of all of our events. Last night my first e-mail was sent to 15 known addresses. I've asked everyone on it to forward it to a friend and ad them to the list. Today I sent my second one to 24 addresses as people responded to my e-mail from yesterday and said, "Hey, so and so told me about your deal. Ad me to it!". Looks like I got dialed into a couple of High School Sailing Teams. One from Charleston and one from Savannah.
The next few weekends will be telling as we have one more frostbite day with an on shore riging session and April 2nd kicks off our spring series.
I'll keep you posted on how well this works. The 24hr response has been good so far.