Looks to be VW's answer to Volvo Ocean race edition cars. Clearly for the upscale market down at the yacht club.
Intensity Sails VW Beatle edition, available in white only, used for non sanctioned events.
Sunfish, the Peoples boat, Das yacht. Das yot. Das Boat, no that's a movie.
The Branding of Sunfish has happened naturally from the people over the past 50 + years and not from Madison Avenue. Home spun R and D that gave the people, families, what they wanted, an inexpensive sailing experience.
Sunfish means ,fun, summer, vacation, family, cottage, weekend, water, lake, beach, resort and first sailing experience, we always remember the firsts.
Sunfish, just say it, Sunfish, it's a feeling, puts a smile on your face doesn't it.
As the skipper you love to look up and see that fish on the sail.
When you gaze out on to the water you want to see that familiar symbol that means so much to so many.
You can have your $ class approved $ sail $ but the fish on the sail belongs to the people, the thousands, the tens of thousands, hundreds of thousands.
Pass the Kleenex, or should I say tissue.
Thanks for the memories Sunfish.
><>Don<><
The Branding of Sunfish has happened naturally from the people over the past 50 + years and not from Madison Avenue. Home spun R and D that gave the people, families, what they wanted, an inexpensive sailing experience.
. . . a three page spread in LIFE, a campaign of full page ads in most of the popular magazines, and partnering with some of the other pop-culture merchandise of the times, not to mention a nation-wide dealer network, didn't hurt the Sailfish / Sunfish mystique either.
Sunfish means ,fun, summer, vacation, family, cottage, weekend, water, lake, beach, resort and first sailing experience, we always remember the firsts.
Sunfish, just say it, Sunfish, it's a feeling, puts a smile on your face doesn't it.
As the skipper you love to look up and see that fish on the sail.
When you gaze out on to the water you want to see that familiar symbol that means so much to so many.
You can have your Cla$$ approved $ail, but the fish on the sail belongs to the people, the thousands, the tens of thousands, hundreds of thousands.
Pass the Kleenex, or should I say tissue. [ ]
. . . but all funning around aside, Alex Bryan and Cortlandt Heyniger certainly did come along at just the right time with a kit concept that didn’t require a boatwright's skills and tools, and pricing that took pleasure boating out of the yacht club and down to the beach.
Kick it up a notch 24 years later, beginning with marketing and distribution from the sports mega-giant AMF and you get the most produced (and enjoyed) boat ever made.
I remember years ago when they came out with the Jetta-Trek Edition you had the choice of one of two different mountain bikes that came included in the package. How about if they throw in a jib or a set of battens...at least a cover, right?
Now I get it! The seat upholstery is made with North Sail's Tri-Radial NorLam technology. Now that's going to be fast!!!