Vanguard is No More

Thread starter #1
Well the news which a lot of us have known for a while is out of the bag. Vanguard is no more. The new company will be called LaserPerformance. It will take a while to warm up to calling it that but change is usually inevitable. On top of that they have a new logo which is interesting.

 
#2
Interesting. I wonder if this will affect the price-fixing.

Oh, and the new logo reminds me of the London Olympic logo, although not quite as bad. I suppose the stylized "V" is the last remnant of Vanguard. According to Chip Wilkerson, Vice President of Marketing. “The next step was to take a clean, modern look and marry it to a logo that could live beyond our products. I am really happy with where we ended up. We’re positioning ourselves for the future.”





"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe. "It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. "It is an invitation to take part and be involved."
 
Thread starter #4
Is anything changing other than the logo? Or is it just the old Vanguard company with a new marketing department?
Well if you have been following along Vanguard (aka LaserPerformance) was sold to Performance Sailcraft of the UK late last summer. So changes will happen (can you say Hyde sails for everyone?).
 

torrid

Just sailing
#7
Well if you have been following along Vanguard (aka LaserPerformance) was sold to Performance Sailcraft of the UK late last summer. So changes will happen (can you say Hyde sails for everyone?).
Can you say white hulls and only white hulls for everyone?
 
R

Ross B

Guest
#8
So will the NA Laser Performance still be selling non-Laser products? Such as the CFJ and 420, 49er, Opti, Nomad, Pram, , Sunfish, and Vector?

Interesting note that if you still go to the Vanguard site, it's exactly the same except for the company logo.
 
#10
So will the NA Laser Performance still be selling non-Laser products? Such as the CFJ and 420, 49er, Opti, Nomad, Pram, , Sunfish, and Vector?
No information or knowledge but I would expect that if it is a decently profitable part of the business then it would stay. If it makes low returns, detracts from very profitable aspects of the business, shows "limited potential", etc. then I would expect it to be cut back or dropped.

After all - it is about money and profit.

Ian
 

Wavedancer

Upside down?
Staff member
#12
Vanguard manufactured a number of other boats, with the Sunfish being the best known. What's going to happen with these? It seems strange to have to buy a Sunfish (or 420 etc.) built by LaserPerformance.

Personally, I don't care for the new logo at all. In my eyes, it bears no relationship to water, wind, sailing or the Laser logo.
 
#14
Vanguard manufactured a number of other boats, with the Sunfish being the best known. What's going to happen with these? It seems strange to have to buy a Sunfish (or 420 etc.) built by LaserPerformance.
Didn't we used to buy Lasers from Sunfish-Laser? So maybe it's not that strange buying a Sunfish from LaserPerformance. . .
 
Thread starter #15
Didn't we used to buy Lasers from Sunfish-Laser? So maybe it's not that strange buying a Sunfish from LaserPerformance. . ./QUOTE]

Yes and you used to buy Lasers from Vanguard which was originally formed by the Harken Brothers to build Olympic Finns and 470s....They will certainly keeping building their product line plus add to it with some of the UK boats. Curious what the Vanguard 15 may be called....
 

Merrily

Administrator
#16
What surprises me is that there's no official announcement from Laser Performance that they have taken over Vanguard. I realize the change over happened a while ago and the name change is just one of the visible things about the change. I just got my Winter Laser Sailor magazine, and the column From the Builder is on 4.7 technical tips. We have questions about all the changes, not just the name. A pledge of continued quality seems to be the usual sort of thing.

Or have I missed the big publicity announcement/ event?
 

Merrily

Administrator
#18
OK, that is better than nothing. We want to know if the boats will change? I know it's a one design, but isn't there variability due to a range in the specs and change in production methods? How will distribution change? How will service change? Will prices change? All this could be respectfully addressed by coming to us in an article in our North American magazine, The Laser Sailor.
 
R

Ross B

Guest
#19
I doubt any of that will change Merrily, no need to worry. Hopefully just better products, better customer service, and a worldwide dealer and service network as everyone is under the same sun
 
#20
Ross pretty much hit the nail on the head.

As an employee of LaserPerformance, I can tell you with confidence that the Name change will not affect our determination to bring you the utmost quality in service and boats.

You can expect the same great service from LaserPerformance that you received from Vanguard Sailboats. There will be the introduction of several new products to both the UK and US markets, some of which have already been rolled out.

As always, if you have any questions comments or concerns, you can always call us: 1800-966-SAIL (7245) or reach us at info@laserperformance.com
 
Top