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LaserPerformance Marketing Executive

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A global sailboat company is seeking a high caliber Marketing Executive to be responsible for N. American marketing activities. The selected candidate will manage and deploy our efforts in advertising, public relations, e-marketing, events, boats shows and merchandising.

Position: Marketing Executive
Location: Portsmouth, RI

• Develop an annual marketing plan including objectives and tactics that supports both the company’s strategies and goals.
• Manage the N. American marketing budget. Deliver all marketing activity within agreed budget.
• Track and communicate the results of key initiatives.
• Insure all agency briefs are delivered complete and on time
• Achieve frequent, timely and positive media coverage in both marine and non-marine based media.
• Manage relationships with sales team and retail partners to insure our presence in channel is consistent and strong.
• Develop and deploy non-traditional marketing solutions that get our message in front of our target audience.
• Responsible for relationships with key sponsors and event organizers.
• Develop strong working relationships with other members of the global marketing team.
• A firm understanding of organized sailing is mandatory. Experience in industry is preferred.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Proven ability to manage multiple projects at a time.
• Some out-of-town, overnight travel is required.
• Minimum of 5 years experience in marketing, communications or public relations.
• Bachelor’s degree in journalism, marketing, public relations. MBA preferred.
Please reply with a resume and cover letter stating your salary history to HR@garda.us.com.
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