LaserPerformance Marketing Executive

Discussion in 'Sunfish Wanted Ads' started by Bradley, Feb 7, 2008.

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  1. Bradley

    Bradley Administrator Staff Member

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    A global sailboat company is seeking a high caliber Marketing Executive to be responsible for N. American marketing activities. The selected candidate will manage and deploy our efforts in advertising, public relations, e-marketing, events, boats shows and merchandising.

    Position: Marketing Executive
    Location: Portsmouth, RI

    • Develop an annual marketing plan including objectives and tactics that supports both the company’s strategies and goals.
    • Manage the N. American marketing budget. Deliver all marketing activity within agreed budget.
    • Track and communicate the results of key initiatives.
    • Insure all agency briefs are delivered complete and on time
    • Achieve frequent, timely and positive media coverage in both marine and non-marine based media.
    • Manage relationships with sales team and retail partners to insure our presence in channel is consistent and strong.
    • Develop and deploy non-traditional marketing solutions that get our message in front of our target audience.
    • Responsible for relationships with key sponsors and event organizers.
    • Develop strong working relationships with other members of the global marketing team.
    • A firm understanding of organized sailing is mandatory. Experience in industry is preferred.
    • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
    • Strong creative, strategic, analytical, organizational and personal sales skills.
    • Demonstrated successful experience writing press releases, making presentations and negotiating with media.
    • Experience overseeing the design and production of print materials and publications.
    • Computer literacy in word processing, data base management and page layout.
    • Commitment to working with shared leadership and in cross-functional teams.
    • Strong oral and written communications skills.
    • Proven ability to manage multiple projects at a time.
    • Some out-of-town, overnight travel is required.
    • Minimum of 5 years experience in marketing, communications or public relations.
    • Bachelor’s degree in journalism, marketing, public relations. MBA preferred.
    Please reply with a resume and cover letter stating your salary history to
  2. Bradley

    Bradley Administrator Staff Member

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